Ecommerce Academy : Learn from Us - FBMFulfillment Posts

Why Amazon Brand Registry Matters to an Amazon Seller in 2026

The Physical Amazon Bundle Policy Change: What January 11, 2027 Costs Sellers

October 22, 2026
FBA, FBM

Amazon bans physical bundling assembled by the seller, a prep service, or a 3PL from January 11, 2027, eleven days after Q4 closes. It is not just about multi-brand kits: a two-pack, three-pack or five-pack of a single branded product is a bundle too, same brand and same UPC notwithstanding. Manufacturer-packaged bundles with their own GTIN are unaffected, which is why this lands entirely on independent sellers. Physical bundling exists to raise average order value so PPC falls as a percentage of revenue. This policy offers two outcomes: the bundle dies and the AOV lift goes with it, or it survives as a virtual bundle and every component pays its own fulfillment fee, multiplying the fulfillment cost of the same kit several times over. Multi-brand kits need either manufacturer packaging or a letter of authorization from every brand, filed only after a listing is flagged. This article prices both routes, reports the documented appeal failures, and covers the separate FTC antitrust case set for trial March 29, 2027, without treating allegations as findings.

Los Angeles vs Jacksonville: How Warehouse Location Changes Your Landed Cost and Your Postage

Amazon FBA Virtual Bundles: The Seller’s Guide to Bundling Without Prep

An amazon bundle built with FBA Virtual Bundles lets eligible sellers offer two to five products in one listing without physically kitting or sending new inventory to FBA. But Amazon fulfills each component individually, so fees can add up — and starting January 11, 2027, most physical bundles must be manufacturer-packaged, making virtual bundles the exempt path for custom kits. Learn who can create a bundle, how to set one up in Seller Central, what the policy change means for existing FBA kits, and how FBM virtual bundling at a 3PL differs from Amazon’s FBA tool.

Amazon Product Barcode Rules: FNSKUs vs GTINs — When You Need Each and When You Don’t

Amazon's product barcode rules are evolving, and understanding the differences between FNSKUs and GTINs is crucial for sellers. Starting March 31, 2026, resellers must label each unit with an FNSKU, while eligible brand owners may use manufacturer barcodes under strict conditions. This change impacts compliance, costs, and inventory control. Are you aware of when to use an FNSKU versus a GTIN? Discover how to navigate these new requirements, avoid unnecessary labeling costs, and ensure your products meet Amazon's standards. Dive into our comprehensive guide to stay ahead in the competitive world of FBA selling!

How Many Websites Are There? What are Impressions? The Scale of the Web & How Your Store Gets Noticed

The web boasts over 1.5 billion websites, yet fewer than 200 million are active, and only a small fraction truly competes for your customers. For Shopify and WooCommerce sellers, the challenge lies not just in being online but in earning impressions that convert into sales. Discover how to navigate this vast digital landscape, understand the difference between impressions and clicks, and learn effective strategies to increase your store's visibility. From optimizing your SEO to leveraging social media and email marketing, find out how to turn your hard-earned traffic into loyal customers while ensuring your fulfillment meets expectations.