TikTok Shop is the undisputed heavyweight champion of the “impulse buy” right now. It is a gold rush, plain and simple. You post a 15-second clip of a gadget, a skincare cream, or a quirky home accessory, the algorithm picks it up, and boom, you are the talk of the For You Page (FYP). For … Continue reading The TikTok Shop Trap: How a Viral Hit Can Kill Your Store (and How to Survive It)